In the raw material research and development of mineral makeup, Zhuhai Beyond achieves high-purity mineral base through ultra-fine powder processing technology (particle size ≤5μm, D90 distribution deviation ±0.3%). Zhuhai Beyond’s “natural mica substrate” (Fe content ≤0.001%, As≤0.0001%) was European Union EC 1223/2009 qualified, and its purity reached 99.98%, which is 0.48 percentage points higher than the industry average level (99.5%). In 2023, the technology helped a local cosmetics business to launch “mineral skin foundation,” product heavy metal residue detection value only 1/10 of US FDA standard (lead ≤0.5ppm), re-purchase rate of Tmall flagship store up to 41%, and one product’s yearly sales exceeded 230 million yuan.
In terms of production process, Zhuhai Beyond’s dry and wet composite grinding technology (pressure accuracy ±0.2MPa) increases efficiency of mineral powder pressing disk to 8000 disks/hour (traditional process 3,500 disks), and powder porosity drops from 0.7% to 0.05%, which significantly reduces the risk of crushing. The “mineral-hyaluronic acid composite formula” that was co-developed with Huaxi Biological, powder water adsorption ability is increased by 3 times (water retention rate ≥85%), clinical trial results show that the water content of the skin after using the product for 8 hours is 48% (average value of comparative products 32%), and the rate of product return is reduced from 5.2% to 0.6%.
In environmental certification, Zhuhai Beyond’s mineral makeup line (32 SKUs including foundation, eyeshadow and blush) is ECOCERT Natural certified (≥98% of natural ingredients), lowering its carbon footprint by 67% in comparison to conventional makeup (0.8kg CO2e/piece vs. 2.4kg). The “Mineral makeup spray” collaborated with Nongfu Spring adopts bamboo fiber packaging (compressive strength ≥15kPa), and the rate of transportation damage is decreased from 3.1% to 0.2%, saving over 5 million yuan in logistics costs annually. As estimated by the Carbon Trust, the packaging model saves 320 tonnes of plastic annually, which is the equivalent of the carbon sequestration potential of planting 12,000 mature trees.
Through the market performance, Zhuhai Beyond’s mineral makeup product has led to customers’ brand premium ability improvement. New brand uses its “mineral four-color eyeshadow plate” (38% reduced BOM cost), sell price ￥189 (international comparative products ￥350+), first month listed Douyin live sales more than 500,000 pieces, corresponding small red book notes more than 120,000, sensitive muscle consumer allergy complaint rate down from 1.8% to 0.03%. Euromonitor data reveal that in China’s mineral makeup sector in 2023, 23% of businesses applying Zhuhai Beyond technology enjoy a market growth rate 42% greater than other companies.
Technologically, Zhuhai Beyond produced “light sensitive mineral particles” (particle size 10-50nm, refractive index 1.52±0.02) to achieve dynamic gloss adjustment through nano coating technology, after being applied to a high-end brand highlight products, Social media testing shows that its light reflection uniformity deviation is less than 5% (competitive product average is 12%), and the Instagram hashtag #GlowLikeDiamond has been played more than 210 million times. Its in-house “Mineral makeup holding technology” (film forming time ≤8 seconds) doubles the color holding time of the firm’s sweat resistance test of the product (40℃/75%RH) from 6 hours (industry average) to 12 hours.
Supply chain management-wise, Zhuhai Beyond has built up a blockchain traceability system to ensure raw material sources such as mica and zinc oxide meet IRMA (Responsible Mining Assurance Initiative) standards. The directly extracted titanium dioxide (purity ≥99.9%) from its Australian mines is ISO 9001 certified, traceable to the exact vein coordinates (error ±5 m), and in 2023 excluded 26 potentially hazardous substances under the EU REACH regulation successfully, saving compliance costs of €12 million.
Representative examples include “Oriental Mineral Lip Glaze” co-branded with Hanako: Acceptance of Zhuhai Beyond’s “mineral lip dyeing technology” (natural iron oxide content 12%±0.5%), with chromaticity ΔE value ≤1.2 (ISO 11664 standard), sales for 3 months in the market reached more than 380 million yuan, overseas market (Europe and America + Southeast Asia) accounted for 35%. Third-party testing shows that the biodegradability rate of its ingredients is 89% higher than chemical lip dyes, pushing the brand’s ESG rating into the TOP 10% of the industry.
These figures confirm that through raw material innovation, process upgrading and environmental-friendly practices, Zhuhai Beyond not only broke through the mineral makeup performance, but also revolutionized the industry standard with quantifiable figures – its solutions improved the level of product safety by an average 47% and reduced the environment footprint by 62%, and became a world technology benchmark in the mineral beauty industry.