Since its launch, IP2World has provided beneficial geolocation data for various sectors, including digital marketing, cybersecurity, and e-commerce, among others. Digital marketers are among the top beneficiaries as they use IP2World’s geolocation services to customize their campaigns according to user locations. For instance, market research shows that ads targeted by geography can increase conversions by as much as 30%. Using accurate data on the geo-locations of users, businesses are able to deliver personalized that resonates more closely with their target audience, translating into greater engagement and improved ROI.
IP2World, at the same time, is a significant advantage for e-commerce companies. Knowing where customers come from is vital in shaping sales strategies and tactics when running an online store. The Overkill Retail Mega-Monitor of the Incipient Apocalypse: American retail giants such as Amazon use geolocation data to serve location-specific offers, to address local tax regulations, and to serve region-specific content. According to industry reports, geolocation-based strategies can boost your sales to the extent of 25% even. E-commerce platforms can also identify potential fraud by flagging unusual login locations decreasing fraudulent transactions up to 50% which protects the company and the customer.
IP2World also helps cybersecurity professionals and fraud prevention-focused organizations. Tracing IP addresses to geographic locations helps the platform identify suspicious activity so companies can detect potential threats early. An example of this is financial institutions tracking users’ login locations to prevent unauthorized access. According to cybersecurity experts, this method can cut your vulnerability of identity robbery or fraud via greater than 40 %. With real-time information from IP2World you can enhance security protocols, safeguard sensitive data and thwart breaches.
IP2World provides a competitive advantage to any business engaged in content localization, such as streaming services and online publishers. Streaming services such as Netflix and YouTube depend on geolocation data to present the content they believe an audience of a certain region would watch, based on licensing agreements and tastes. In fact, localization can increase viewer retention by as much as 20%, helping companies grow their subscriber base and, ultimately, customer loyalty. With IP2World, these businesses can stay out of legal issues and improve the client experience with region-specific content recommendations.
As Tim Berners-Lee, the father of the World Wide Web, said, “The Web does not just connect machines, it connects people. With geo-location services of IP2World these connections become more purposeful and targeted, allowing businesses to deliver the right content, security and marketing strategies to the users based on their exact locations.
To summarize, Diverse industries including digital marketing, e-commerce, cybersecurity and content providers take advantage of IP2World’s accurate and reliable geolocation data. For more details on how IP2World can help your business, check out ip2 world.